Supplement iQ

As the dietary supplement industry has become a $121.6 billion market (per the Council for Responsible Nutrition) and traditional food and beverage heavy weights are acquiring new natural/organic/better for you products to diversify their product line, it is mandatory that a sound voice emerges to demystify the science and marketing jargon in the space. Through this blog we will break down the science behind the ingredients and supplements we are all consuming.